When It Comes to Blogging, More Is More

There is one fundamental truth you must keep in mind when determining how often to blog: Google loves fresh content. If your site is static, you’ll lose out in searches to those who publish new content on a regular basis.

With this in mind, you already know that more blogs equals more fresh content. Every blog is another page on your website that Google will index, which then gives your site a greater chance of showing up in searches. There are other reasons to believe that “more is more” when it comes to blogs, though, and not all have to do with SEO.

More Research

Simply throwing some words on a page and posting it as a blog won’t help you in the slightest. See, Google also loves quality content, and it can tell if you’re just publishing fluff. One big tell is how long readers stay on your site after landing. If they bounce right away after encountering a completely useless blog, then Google makes a note.

When you take the time to write a blog, your business deserves your very best effort. Blogs chock full of research, including statistics and quotes from other experts in your field, will resonate with your readers. Do they take more time? Absolutely, but remember: more is more.

More Editing and Proofreading

Did you know that Google watches for spelling and grammar errors, too? They may not have a red pen out ready to hack at your blog like your high school English teacher, but search engines do pay attention to what the visitors think. And your visitors won’t hang around too long if they don’t feel you have a healthy grasp of their language.

Remember, you’re not out to impress Google. While you do rely on the search engines to bring new visitors to your site through searches, you also need to provide those readers with quality information. You’re there to solve their problems, not boost your own traffic.

More Ranked Content

Imagine for a moment that you only publish one blog per month. That’s actually a lot, when you take into account the amount of time you’ll need to research, outline your thoughts, and then write them all out. Add on the time you need to proofread, and you’ve got quite an endeavor ahead of you, especially if writing isn’t your strong suit.

However, you find out months later that your well-researched blog has actually gained some traction with the Google search rankings and your company is coming out on top for that one blog post. Now, imagine the results if you’d had the time to publish four blogs that month. How many other blogs would find their way into the search results if Google at least had them to search?

More Traffic

Every blog you write is another reason for visitors to stop by your page. Whether they’re subscribed to your feed or get notifications from your social media accounts, the result is the same: one more trip to your business page. And every time someone’s on your page, they have yet another chance to discover the many products and services you offer.

We performed a case study on our own blog and discovered that increasing our posts from one per month to twelve per month drove traffic up by 93%. What would you do with 93% more traffic to your site? If you’re like us, you’d have a party.

More Content for the Buyer’s Journey

We can’t stress enough that your content is for your buyers. The more you publish, the more chances you have to hit on every single one of your buyers’ pain points. Each of those paint points lie at particular points in the buyer’s journey, so you can be sure you’re leading them down the path toward buying your products or services.

If you’re just blogging for the traffic and not paying attention to the buyers’ needs, then your work is for naught. You and your customers deserve so much more than that.

We understand that finding time to blog isn’t easy. That’s why we’re always here to help. Whether you need someone to take over your content marketing from content calendar to publishing or just someone to edit your ideas into a useful blog, we’re here. You can experience more traffic, more ranked content in Google, and most importantly, more sales. See? More is definitely more.