When It Comes to Blogging, More Is More

Updated Content on 6/23/2023

One fundamental truth you must remember when determining how often to blog: Google loves fresh content. If your site is static, you’ll lose out on searches to those who publish new content on a regular basis.

With this in mind, you already know that more blogs equals more fresh content. Every blog is another page on your website that Google will index, giving your site a greater chance of appearing in searches. There are other reasons to believe that “more is more” when it comes to blogs, though, and not all have to do with SEO.

More Research

Simply throwing some words on a page and posting it as a blog won’t help you in the slightest. See, Google also loves quality content; it can tell if you’re just publishing fluff. One big tell is how long readers stay on your site after landing. Google makes a note if they bounce immediately after encountering a useless blog.

When you take the time to write a blog, your business deserves your very best effort. Blogs chock full of research, including statistics and quotes from other experts in your field, will resonate with your readers. Do they take more time? Absolutely, but remember: more is more.

More Editing and Proofreading

Did you know that Google watches for spelling and grammar errors, too? They may not have a red pen ready to hack at your blog like your high school English teacher, but search engines do pay attention to what the visitors think. And your visitors won’t hang around too long if they don’t feel you have a healthy grasp of their language.

Remember, you’re not out to impress Google. While you rely on search engines to bring new visitors to your site through searches, you also need to provide those readers with quality information. You’re there to solve their problems, not boost your own traffic.

More Ranked Content

Imagine for a moment that you only publish one blog per month. That’s actually a lot; when you consider how much time you’ll need to research, outline your thoughts, and then write them all out. Add the time you need to proofread, and you’ve got quite an endeavor ahead of you, especially if writing isn’t your strong suit.

However, you find out months later that your well-researched blog has gained some traction with the Google search rankings, and your company is coming out on top for that one blog post. Now, imagine the results if you’d had the time to publish four blogs that month. How many other blogs would find their way into the search results if Google at least had them to search?

More Traffic

Every blog you write is another reason for visitors to stop by your page. Whether they’re subscribed to your feed or get notifications from your social media accounts, the result is the same: one more trip to your business page. And every time someone’s on your page, they have yet another chance to discover the many products and services you offer.

We performed a case study on our own blog and discovered that increasing our posts from one to twelve per month drove traffic up by 93%. What would you do with 93% more traffic to your site? If you’re like us, you’d have a party.

More Sharing

Sharing your blog content on social media can only increase traffic to your blog and website. Sharing your newly posted content to platforms like LinkedIn, Facebook, Instagram, Twitter, and Pinterest will extend your blog post’s reach and allow new readers to find you. Social media sharing also notifies your current followers that you’ve posted.

Linking your blog and social media profiles can also build your brand’s SEO ranking. Make sure you get the most out of your content by sharing on all platforms your brand is on.

More Use for Your Content

Did you know that you can update and repurpose old blog posts to get more traffic? Refresh some of your years-old blog posts with a bit of extra content, fact-checking, proofreading, and some up-to-date stats and infographics. You can take the meat of these blog posts and build onto them, saving yourself much more time and money than writing one from scratch. You can even update more recent blog posts that failed to gain traction.

Here are some tips for refreshing old content:

• Do your research and edit.
• Look at what competitors have posted successfully, but don’t copy them.
• Figure out what people want to know and what’s missing from your blog.

Then, once you update your post with additional and accurate content, proofread it to ensure it performs well this time. Remember, both Google and your readers care about grammar and readability. Make sure the blog’s layout is clean and easy to read, and be thoughtful about fonts, colors, and smaller paragraphs.

More Content for the Buyer’s Journey

We can’t stress enough that your content is for your buyers. The more you publish, the more chances you have to hit on every one of your buyers’ pain points. Each of those paint points lies at particular spots in the buyer’s journey, so you can be sure you’re leading them toward buying your products or services.

If you’re just blogging for the traffic and not paying attention to the buyers’ needs, then your work is for naught. You and your customers deserve so much more than that.

We understand that finding time to blog isn’t easy. That’s why we’re always here to help. Whether you need someone to take over your content marketing from the content calendar to publishing or just someone to edit your ideas into a useful blog, we’re here. You can experience more traffic, more ranked content in Google and, most importantly, more sales. See? More is definitely more.