Every click counts, but some more than others. We'll help you get the most for your money.
Your Website Matters
What if Google wasn’t a thing? What if the world’s most intrinsic and intuitive website was unfindable in the deep, dark corners of the internet, hiding its beauty from all of our fingertips? How would we ever find what we were looking for? Flashlights? Atlases? Almanacs?
Luckily, Google and other search engines exist because that’s where the majority of all online traffic comes from. Because of this, your business could be just a click away from a new customer. The key is positioning your business so that click can happen. Reaching the top spot in search engine results takes a lot of cultivation and search engine optimization work, but it also means long-term rankings and consistency. These are just some of the rewards for organic SEO.
Waiting for these rewards can be difficult, and most business owners are understandably eager for the payoff. That’s where pay-per-click (PPC) advertising comes in. Pay-per-click advertising buys clicks, or traffic, to your website. It’s easy to set up a quick budget with the juggernaut search engines and bid on some search terms, but at the end of the day, are you utilizing the full potential of your pay-per-click efforts? Are the results you get worth the money you spend?
Reaching the Right Audience
Capturing the right audience is imperative for a successful PPC campaign. Search engines will drive the bulk of traffic to your site, but what you need is a way to reach a more focused demographic. That’s where leveraging social media and PPC advertising together can help you reach your specific audience. In fact, social media can be used as a PPC advertisement in and of itself. When planning a PPC campaign, consider these questions:
How many ways can a visitor find you?
What services should be highlighted for your customers?
Is your audience in a specific part of the city or state?
What time does your audience use the internet? (There’s a big difference between those crawling the internet at 9 a.m. on Monday and 2:30 a.m. on Saturday.)
Plan Left serves our pay-per-click clients by managing these campaigns. Our team identifies the search terms that yield the highest traffic, recommends daily budget allotments and spending, implements specific criteria to get you in front of your audience, and tends to these efforts to ensure that clients get as much growth as possible.
It’s one thing to build a great website. It’s something completely different to guide people to it. Contact Plan Left today to claim your audience.