Fun Fact: If you were a rancher in the early days of cattle ranching, hot branding your cattle was the way to let other ranchers, farmers, and general passers by know which cows were yours. Similarly, in ancient Egypt and Rome, hot branding was used to establish aegis for your product (or livestock) to keep it from harm. In recent years, the term can also refer to other types of branding, like freeze branding. Subsequently, and similarly, the “brand” has been used as an identifier for products in business marketing and advertising.
Our philosophy is to provide an integrated approach using teams of specialized and skilled individuals that collaborate and coordinate with one another to maximize every single customer's experience with you. Whether a new company hitting the ground running, an experienced firm adding on a new division, or company that’s been around for 30+ years, sometimes determining your brand identity is hard. More importantly, does your brand match the services and audience that you are trying to reach?
A brand consultation is where you will discuss what your brand ideals will be, who your target audience is, and the way your company will present itself to this audience. This consultation will help in determining what your overall reputation will be. Plan Left can help your team identify your audience and develop your brand and brand standards to clearly present your services to your audience.
How can I reach my audience?
Humor gets everyone’s attention, but if your company develops new surgery techniques, maybe a funny image is not the best fit. Maybe we should go with a brand that easily connects health and expertise? Let's say your firm is the 18th plumbing company in town and there are 2 other companies in town with the same name. How can your company rise above the crowd?
- Be unique
- Be innovative
- Be original
- Be relevant
What is a Brand?
Many make the mistake of believing a brand is a logo, a mission statement, a motto, and a great product. In reality, your brand is so much more than the sum of its parts. It's public perception—how buyers see your company, regardless of how you want them to. Whether you are ready for it or not, people are already interacting with your brand as a living entity. Our job is to help you create, enhance, add value to, and manage that brand.
Plan Left will lead your company to be unique, to be seen, and to be relevant to your audience.