5 Super Simple Ways to Make the Most of Social Media

Updated Content on 06/23/2023

Developing a social media strategy can be challenging, especially since what works for one brand might not work for another. However, we have five tips to make your social media strategy explode into pure amazingness. If you’re not using social media, now is the time to start. And if you are, these five tips will help you make the most of it by boosting your followers, views, and shares.

Personality

Infusing your personality into your social media presence is one of the most critical aspects of your digital marketing strategy. Whether you post as yourself or your company, you need an established brand voice. If your company is dry and more informational, stick to a serious tone. If your company is more laid back and quirky, add humor to your posts. Wendy’s is an excellent example of a humorous brand voice. Their Twitter profile is famous for engaging in popular memes and playful trash talk with competitors. Wendy’s unique personality brings attention to its brand and establishes a loyal customer base.

Sharing content about employees and team members is another way to appear more trustworthy and relatable. Consumers crave human connection, so don’t hesitate to post photos of your company’s epic ping-pong tournament.

Create Video

Static social media posts may be quick and easy, but video is where you’ll see crazy benefits. On average, consumers remember 95% of what they see in a video compared to 10% of what they read in a text-based ad.

Videos demand attention. Just look at the rise of TikTok. Many consumers are glued to their phones, watching TikToks and Instagram Reels for hours daily. In fact, Instagram Reels drive significantly more engagement than static posts. That’s why taking advantage of video’s reach is so important.

Keep It Consistent

Be consistent with your social media posts. We’ve all been there, starting social media and neglecting our accounts for a year or two. But simply having empty social media isn’t going to help your brand. It could actually harm your brand if consumers look up your social media and find that the latest post is from 2018. They might think you’re out of business. So, post consistently so your followers know you’re active. This will make them more likely to follow you.
But how often should you post? It depends on your brand and your resources. Everyone has different opinions on how often to post, but do what feels right for your brand and work your way up. HubSpot suggests two to five posts per week on Facebook, three to seven on Instagram, and two to five on LinkedIn. Start on the lower end and build your way up. If you only post once a week, try bumping it up to two or three. You’ll get better at posting more over time. The main thing is to be consistent.

So, all that said, if you’re dormant on social media, wake up now.

Hop On Trends

Don’t be afraid to hop on the latest social media trends! As discussed previously, it’s okay for brands to have a playful and relatable side. Gen Z loves brands that engage in popular meme culture.

Take Duolingo’s TikTok profile, for example. Duolingo is a well-known language-learning app, but it’s also famous for its ridiculous TikToks. Although much of Duolingo’s content is unique, they also participate in popular TikTok trends to engage with their followers better. Using trending sounds on TikTok and Instagram Reels will make your video content more discoverable.

Scheduling and Management

Another glorious thing about social media is that you can schedule your posts for the future! That way, you can create the content, schedule it out for a week or even a month, and not worry about spending the time every day to post. Scheduling your posts out leaves you more time for social listening and engagement.

Hold yourself accountable by using a social media calendar. You can keep track of your posting schedule on your own or use an online platform like Hootsuite or Sprout Social. Social media tools aren’t always free, but it’s worth investing in them. After all, experts estimate there will be 4.89 billion social media users in 2023. That’s a lot of marketing potential.

So there you have it, folks: five ways to make the most out of your social media efforts. There is so much to write about social media, so I hope this article is useful to you and your social media strategy. If you’d like to learn more or need help with these, that’s what we are here for. Reach out. We’d love to help.