In 2013, mobile commerce reached $60.8 billion. While you digest that for a moment, let’s consider some other quick statistics. Did you know 1.2 billion people access the web via mobile devices and 58% of American consumers own a smartphone? Now, with these thoughts in mind, why haven’t you already optimized your website for mobile purchasing?
It’s not too late. Mobile commerce is still growing at a breakneck pace. If you want to take your part of the mcommerce pie, you need to get cracking. Here are some likely reasons you missed out in past years.
Slow Page Load Times
Mobile shoppers expect websites to take a little longer to load, but they stop being patient after 20 seconds or so. After that point, you’ll lose 80% of your site visitors. You’ll lose 66% of them after 11 seconds, so the faster your mobile site loads, the lower your bounce rate will be.
No Responsive Design
If users access the very same site they’d see on a laptop or PC, there will be trouble. The text and images on your website just aren’t large enough for buyers to see, and they’re not going to buy that handbag if they can’t see it, right? Also, your full site or mobile templates take longer to load on mobile devices, which is another reason you just aren’t making the mobile sales. Responsive design will solve that.
Lack of Social Media Marketing
In 2013, 81% of consumers who purchased products they discovered through Twitter said they bought at least some of those via mobile device. Make purchasing easier for buyers by including images in your social media marketing and links directly to the landing pages on your site.
Mobile-Unfriendly Payment Options
Let’s face it: Typing on a mobile device can be a pain. If buyers have to enter payment information every time they purchase from your site, they’re not likely to come back. By offering fewer clicks, whether through a third-party online wallet or by storing pertinent information, you boost the chances that buyers will go through with their purchases.
Projected numbers say mcommerce will hit $87 billion in 2014. If you missed a taste of last year’s pie, get a bigger slice this year.
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