The role of the press release is ever evolving. This major part of public relations services is more varied than ever. In the past, major companies created press releases when there was big news to share. Today, companies put out press releases left and right to get more acknowledgement from their target audience. With so many people putting out press releases, how do you ensure your news will be seen? As with content writing and website design, quality matters.
Bad-Good Press Release
As you probably know, there’s going to be a pretty big difference between having someone from accounting write your press releases and a professional PR agency.
The difference isn’t about the process. The truth is, anyone can write and distribute a press release. What do you get when you hire the pros? More impressions. This isn’t about who people know anymore (though that helps); it’s about the quality and specific standards of the press release itself. The paid syndication will get you the impressions to local newspapers, news groups, and other media outlets. From there, your success rates will plummet if the quality and standards aren’t in place. While the Random Accounting Guy might see a fair 3,000 to 5,000 impressions, the Pro could generate 30,000 or more.
Our Three-Fold Approach
What do you get when you work with public relations professionals? Unified marketing efforts. At Plan Left, we focus on a three-fold approach to PR, specifically for press releases, in order to maximize your brand.
1. Branding: Your company’s name and news get attention from your specific market as well as other markets across the country. This attention is trackable and usable in future efforts. It also helps establish brand credibility, which is a cumulative process.
2. Traffic: Interested users can visit your website from the press release itself or after. If funneled correctly, this added traffic will result in new business.
3. SEO: Press releases are typically syndicated through websites with strong SEO value. If done correctly, press releases can really boost your search engine visibility.
Public relations are too important to your company and your brand to trust with just anyone. If you want to make the most of your next press release, Plan Left is your new best friend.