A massive shift has occurred over the last few years with regards to mobile web searches and surfing. Prior to smartphones and data plans, outrageous costs prevented many people from using their phones to surf the web. Today, 90% of all new phones sold are smartphones, and of all the web traffic that occurs, 25% comes from a mobile device.
Many companies know they need a website to meet their users’ needs, but a traditional website rarely translates well to the smaller screens of phones and tablets. Imagine you are leaving work and want to go to your favorite restaurant with some friends, so you use your phone to check out the menu and give them a call to make a reservation.
First, the website for the restaurant hasn’t been optimized for mobile devices, so you need to wait thirty seconds or more for the entire page to load. The full version of the website is packed with information, which means the images and text on your phone are so small you can barely see them. In order to click on links, you must zoom in close enough to read and scroll over the page until you find the menu. When you finally find the link you need and download the menu, which then takes another minute. Finally, you locate the phone number to call, but the number isn’t a link that automatically dials from your phone. Instead, you have to memorize the number and enter it manually, all while driving.
This is a frustrating scenario, and we have all gone through something similar. Here’s a sobering thought: What if someone had those same frustrations with your website? Basic user experience testing shows that those type of situations can cause the user to lose interest in your website and maybe even choose one of your competitors instead.
Plan Left offers a few solutions to avoid the above situation:
All base websites we build are initially mobile friendly, but that doesn’t necessarily avoid all of the headaches that can occur. In this setting, the website will dynamically apply itself to the size of your mobile device.
A full mobile website would have an entirely different design. This design would be very user friendly, as it would condense the content and areas into the core areas that would be needed for a mobile user. Text, images, and links are all optimized and placed in convenient spots for easy use. The option is available to visit the full website and may also include other features according to your particular needs.
Some companies may benefit from an actual downloadable application. Read more about Plan Left’s mobile app development here.
Mobile is the new frontier. Plan Left is here to help you make the right decision and answer any questions that may arise as we guide you to a more productive mobile presence.